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Your readers will tell you, by their actions, which headlines work and which fail.
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Many of these are from Dan Kennedy’s classic copywriting book, The Ultimate Sales Letter.
They follow proven structures that are simple to adapt to your own promotions. Before using a template, remember that headlines grab the attention of the prospect by: In about 30 minutes of searching, you can find other headline templates but the ones above provide plenty of conversion horsepower.
On this cover, you also see the “list” headline: 50 things…List headlines are increasingly popular in the online environment.
Here’s from London: 10 classic cocktails from Mad Men.
Again, the editor has left off the “how to” but these books use the how-to formula.
As a headline for an advertisement, “How to Eat More Food and Lose More Weight” would be a winner.
When I’ve completed my research and it’s time to write, I create a headline from one of the templates I’ve compiled over the years.
Denny Hatch wrote a famous direct response book called Million Dollar Mailings.
It’s a compilation of copy that generated a million dollars in sales.
It’s a winner now, sitting on top of the Amazon bestseller list.
Now let’s break it down…That’s perhaps a little simplistic, but I believe that writing headlines should be a simple process. Complex, on the other hand, can be confusing — and confused readers don’t buy.