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Newly single and a self-proclaimed geek, Spencer was frustrated with the lack options for people like him who were into computers, crossword puzzles, comic books, and similar hobbies — and who didn’t put emphasis on appearance and social status. ” He expressed his frustrations to his daughter, Laina, who suggested he take matters into his own hands, so he did and launched gk2gk soon after.
“Looks are not important in terms of who I would be interested in,” Spencer told Chicago In 2015, Spencer passed the gk2gk baton on to Avalanche LLC, a company that builds and markets successful sites like his (its first launch being in 1997 on Valentine’s Day).
Avalanche now has over 20 mainstream and niche sites in the dating industry, with a combined 5 million registered members (2 million on gk2gk alone) in more than 100 countries and 100,000 new singles joining every month.
“We love being in the love business,” their motto says.
Behind the impressive numbers is a team that’s just as geeky as the people they help.
When they’re not doing things like attending Comi-Con together, they’re having fun with their individual geeky interests — such as CEO Meir Stralhberg watches “Star Trek,” CFO Peder Sahlin practices photography and knows the value of a good Hawaiian shirt, and Director of Marketing Carlos Ealdama collects vintage sneakers. gk2gk has transformed the online dating scene for geeks, and as a fellow geek, I really admire that.
Just ask dating and relationship expert Wendy Newman — and the roughly 80 percent of Americans who agreed it was a good way to meet people in a recent study.
What gk2gk also excels at is its interactive features such as Mingle, a carousel of matches that asks “Would you go on a date with him/her? Say yes and you’re given more information about the person and can send them an answer to one of your questions to get to know each other even more.
Through this one-of-a-kind system, gk2gk is able to learn from its members’ on-site behaviors and create fun, offline-like interactions that ultimately lead to better connections.
The gk2gk sign-up is a familiar one: it only takes 2 minutes to create a profile with basic info like your age, gender, appearance, and ideal date.
However, gk2gk takes it a step further by asking members to categorize themselves as a “music lover,” “sporty,” “artistic,” or several other geeky yet affectionate terms.