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’”And now in 2019 — a little more than 2 years later, the prospect of algorithms finding your perfect match by compiling enormous amounts of data — from age, gender, location, and sexual preferences, to online purchasing history and even Spotify playlists — has become very real.And Artificial intelligence (AI) is progressively redefining love and making it brutally effective in ways more than one.

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Tinder populates profiles with Spotify artists, Facebook friends and likes, and Instagram photos.They automatically look out for suspicious signs inadvertently included by fraudsters in the demographic information, the images and the self-descriptions that make up profiles, and reach an overall conclusion as to the probability of each individual profile being fake.When tested, the algorithms produced a very low false-positive rate (the number of genuine profiles mistakenly flagged up as fake) of around 1 per cent.This is a much different matrimonial approach from the ones Indians have known for centuries.Matchmakers or families find prospective spouses within their circle and then vet the duo’s horoscopes by astrologers to ensure that the stars are aligned for the match.“is not for dating, but a serious partner search product that does not go by the usual parameters of height, weight, complexion, caste, religion, and hobbies to arrive at a match.

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